I can’t wait to get started on this journey with you. Ready, set, go!

Let’s Grow Your Brand Together!

Before we begin our design journey together, it’s essential that we align on vision and strategy.
This survey helps me understand your business and objectives and ensure that your visual identity reflects your vision and speaks to your target audience. Your insights will help guide the design process, creating a strong foundation for impactful and intentional design that gets you positive business results.

Name

First Name

Last Name

Main challenge at this time

What can I help you with?

Business Name

Business Slogan/ Pay off/ Brand Promise (if applicable)

Website URL (if applicable)

http://

Do you own your business domain?

Yes

If Yes, please enter Domain Registrar (GoDaddy, Squarespace etc.)

LinkedIn Handle (if applicable)

Instagram Handle (if applicable)

Facebook Handle (if applicable)

YouTube Handle (if applicable)

Business Mission and Vision

Please state your company's purpose and aspirations; what drives you?

Your Competitors

Please list a few of your main competitors

Unique Selling Proposition (USP)

What sets you apart from competitors? Why should people work with you?

Your Target Audience

Who is your target audience or customer demographic? (please give me an indication of age, gender, and income level (low, medium, high-end), location area)

Ideal customer

What are the key characteristics of your ideal customer

Emotional Response to Brand

Emotions you aim to evoke in your audience (please list 3-5 emotions)

Ideal Client Testimonials

Words you'd love to hear from satisfied clients

Desired Public Perception

How do you want clients to view your brand?

Undesired Descriptive Words

Five words you want to avoid

Tone of Voice

How do you want your brand to communicate with your audience? (formal, casual, professional, friendly, fun, conservative, open, etc.)

Design Styles

What design styles do you prefer for your business? (e.g., minimalist, vintage, clean, modern, classic, trustworthy, conservative, diverse)

Symbolism

Do you want me to consider any specific symbols or icons for your design?

Favorite Colors

Colors you'd like to incorporate

Least Favorite Colors

Colors you'd prefer to avoid

Design References

Please provide any examples of logos you find appealing and explain why. -Did any specific designs in my portfolio stand out to you?

What to avoid

Do you have any examples of designs you hate or really can't stand, and why?

Inspiration Board Link

Please share a link to any visual inspiration, e.g., Pinterest board, etc. (if applicable). This is not needed, but if you have any, feel free to share.

Project Timeline

Specific deadlines or launch dates to be mindful of?

How did you hear about me?

Referral (if so, who referred you?), search engine, social media, etc.

Additional Information

Any other insights or details to share?

Questions

Do you have any questions for me?

Your Definition of Success

Upon project completion. How would you define this as a successful project? What is most important to you?

Coffee, Tea, Matcha, Juice, Beer?

What can I get you for our first in-person meeting?